Hi there! I'm Leila Arab, nice to meet you.
I'm a UX Designer with a passion for helping people. I like to understand the pain points of others in order to help them create positive solutions for their products. I'm prepared to take the next career step with a company offering opportunities for growth and advancement. Feel free to reach out!
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Favorite food: Can't live without pasta!
One of my favorite movies: You've Got Mail
Favorite TV shows: The Office and Parks & Rec
A designer who inspires me: Dr. Temple Grandin.
Her empathy and understanding for cattle is extraordinary, and a perfect reminder to remember to have empathy for the end-user. Her brilliant designs of stockyards, lairages, corrals, races, chutes, and loading ramps are amazing because not only does she solve business problems, but she's also able to improve the well-being of cattle.
How I got started in UX Design
By accident! I was doing UX Design without even realizing it during my time at Willis Towers Watson (insurance brokerage). I was the Communications Specialist/Technical Writer, and I was part of Innotech Benefit Solutions a subsidiary of Willis. Innotech's branding changed to Enrollment Resources Group (E.R.G.), and I decided I wanted to update the Innotech site.
By working with a colleague, I was able to organize, restructure and rewrite the site content. In order to implement these changes, I worked directly with the development team in Mumbai, India.
Unfortunately, this project was ultimately a failure because Willis merged with the company Towers Watson and became Willis Towers Watson. The site became obsolete and pictures were not added. However, I did learn about responsive web design and how to organize site pages. This project was my favorite part about working at Willis Towers Watson because I had the opportunity to improve something.
What I'd like to improve
My Information Architecture skills! I want to get better at this because I believe this is what makes or breaks a product. You can have the most beautiful UI in the world, but if the site or app is not organized and structured well, users will abandon the site and have a miserable experience. I want to create positive experiences for people.
Contact me
Email me at: lasabine@gmail.com or call me at 773-308-6920