Projects

Optical Retail Website Redesign

Redesigned the digital experience for a national optical retailer to simplify exam booking, eyewear shopping, prescription configuration, and more.

New B2B Ecommerce Site for a Food Distributor

Designed a new B2B ecommerce platform for the largest family-held foodservice distributor in the Southwestern United States.

Fixing a Fractured Health Insurance Broker Portal Experience

I combined 3 separate sites into 1 unified site to help brokers find information quickly and easily in order to help them educate their members.

Redesigning a Cluttered Health Insurance Member Portal

I improved the digital experience for members so they could easily access the tools and information needed to support their healthcare needs.

Improving a B2B Ecommerce Site for a leading distributor of kitchen and bath products

I created a B2B experience that prioritized speed, repeat purchasing, and product discovery to help PDI customers find what they need.

Creating an AI-Focused Intranet Proof of Concept

I created proof-of-concept designs for the new associate portal, focusing on using AI to deliver a personalized, smarter intranet experience for associates.

Creating a New Vision for an HSA Mobile App

I created the strategic IA, navigation system, five core user flows and visionary wireframes for a mobile app vision project.

Redesigning the IA for a Leading Supplier of Science Education Equipment

I created the new information architecture, sitemap and navigation for a B2B Ecommerce site specializing in science education equipment.

Unifying Three Platforms into One Scalable B2B Ecommerce Experience

I created a new IA model, user-tested the navigation and went through 5 sprints to create one unified B2B Ecommerce experience for a composites distributor.

B2B Ecommerce Redesign for Global Manufacture of Trailer Parts

Using the new zNode platform, I redesigned a B2B ecommerce site for a leading manufacture of trailer and RV parts in the United States.