Geico: AI Intranet Proof of Concept
Reimagining the employee intranet experience
Introduction
GEICO, one of the largest auto insurers in the U.S., is redesigning and rebuilding its intranet to better serve associates. They engaged OX to create proof-of-concept designs for the new associate portal, focusing on using AI to deliver a personalized, smarter intranet experience for associates.
Problem: GEICO’s current intranet, GNIE, is slow, cluttered, and hard to navigate, leaving associates struggling to find information across corporate, team, and individual levels. The goal is to make GNIE more efficient and seamless while exploring AI-driven personalization for a smarter, future-ready intranet.
Goal: The UX team aimed to create an AI focused, personalized, future-ready associate experience by redesigning GNIE as a seamless launch point to access portals and services across GEICO. T
Process:
We kicked off with an onsite proof-of-concept working session with 14 GEICO developers, collaboratively wireframing a dashboard and iterating based on feedback. Additional key pages—search results, news listings, article details, team landing pages, and profile/preference pages—were wireframed next.
Once the initial POC was approved, I created a user testing plan to obtain user feedback on the new design. I created the moderated user testing script and worked together with a UI designer to create 5 prototypes for the various users. In addition, 10 people were interviewed to gain their feedback on the new design.
After the user testing and interviews were completed, GEICO asked us to explore an AI-powered intranet POC. We researched current AI workstreams, identified potential applications, added AI features to manager-focused wireframes, and conducted a second round of user testing, generating valuable insights. Together, the UX Researcher and I created a new testing script for the second moderated user test.
Team: Executive Director of UX, UX Designer (Me), UX Researcher, Project Manager, UI Designer
THE SOLUTION
Once the initial POC was approved, we moved forward and explored how to incorporate AI into the intranet to create a more relevant and personalized experience for associates.
Home / Navigation: The home page was designed to use AI to deliver personalized, relevant information to each associate. Key features include:
-
Simplified navigation: Primary categories placed in the hamburger menu to reduce overload and help associates focus on tasks, notifications, and bookmarks.
-
AI Assistant: Displays top tasks and AI-driven common questions for a dynamic, personalized experience.
-
Voice-to-text: Allows field associates to quickly find information hands-free.
Manager-Focused Features
-
My Work Activities: AI suggests ways to reduce weekly meetings, summarizes monthly activities, and helps managers work more efficiently.
-
Team Coverage: AI aggregates PTO from Workday, Slack, and email to show coverage. It also provides burnout-prevention reminders if associates haven’t taken vacation recently.
Search: We enhanced the search results page by adding an AI-generated summary at the top. This allows associates to quickly find answers without scrolling through long lists, while also providing links to relevant sources such as PDFs and documents for deeper reference.
​
Article Detail: We enhanced the article detail page with “like,” “share,” and “save” features, plus an AI-generated summary to help associates quickly digest content. To make the experience future-ready, we added a “Listen to the Article” feature, allowing AI to read the content aloud.
TITLE OF THE CALLOUT BLOCK
Pausing for now
The proof-of-concept demonstrated a more seamless, efficient intranet, and while GEICO was pleased with the outcomes, other business priorities took precedence for the upcoming year.