Redesiged the digital experience for a national optical retailer to simplify exam booking, eyewear shopping, prescription configuration, and more.

Designed a new B2B ecommerce platform for the largest family-held foodservice distributor in the Southwestern United States.

I combined 3 separate sites into 1 unified site to help brokers find information quickly and easily in order to help them educate their members.

I improved the digital experience for members so they could easily access the tools and information needed to support their healthcare needs.

I created a B2B experience that prioritized speed, repeat purchasing, and product discovery to help PDI customers find what they need.

I created proof-of-concept designs for the new associate portal, focusing on using AI to deliver a personalized, smarter intranet experience for associates.

I created the strategic IA, navigation system, five core user flows and visionary wireframes for a mobile app vision project.